The entry software price, with no upfront fee. Exact pricing is confirmed against the final requirements, as it depends on how the camera streams are processed and the number of use cases being monitored.
The commercial case
The maths works in your favour
The idea is simple. When the value of the claims you prevent is greater than the cost of the software and hardware, everyone wins. Here is how that adds up, and an interactive calculator to model it against your own book.
Claims prevented is greater than Software + hardware
When that holds, an insurer can include the technology at no extra cost, or even reduce the premium, and still improve gross profit.
Pricing
Simple, transparent pricing
Hardware, only if needed
A one-off cost for on-site (edge) compute, depending on the site. The cloud option needs none.
Included as standard
Setup, configuration, training and ongoing updates are part of the service.
Worked example
What it looks like for one site
A simple, illustrative example. Real figures depend on the site, the cameras and the risk.
SiteA typical multi-camera site
SoftwareFrom £15 per camera, per month
HardwareOne-off, site-dependent
To break evenPrevent a small fraction of one serious claim a year
Illustrative only. The point is the order of magnitude: the annual software cost for a site is typically a fraction of a single serious claim.
The levers
What moves the return
Retention is a benefit of the proposition rather than a calculator input. The calculator below models the other three directly: loss ratio, market share and technology cost, and shows the effect on profit and the discount you could offer before break even.
Lower loss ratio
Prevention reduces claim frequency and severity. A few points off the loss ratio is the single biggest driver of profit.
Higher retention
A genuinely useful, often cheaper product is harder to leave, so renewals hold and acquisition cost falls.
Greater market share
A differentiated offer wins more business, and you can compete on price where the risk is genuinely lower.
Modest technology cost
From £15 per camera per month. For most sites this is small next to the claims it helps avoid.
The interactive calculator
Model the potential return
Estimate how AI-powered CCTV analytics could affect your loss ratio, growth and profitability. Adjust the inputs to fit your book.
Illustrative only. This calculator is a sales and estimation tool. Results are based entirely on the figures you enter and are for illustration. Actual results vary. Please carry out your own due diligence and take professional advice before making business decisions.
How to read it: white fields are your inputs, grey fields are arithmetic from those inputs. The pre-filled numbers are illustrative placeholders to start from, not market data. Profit figures are underwriting margin before expenses (acquisition, operating and capital costs are excluded on both sides of the comparison). Every grey field and result has a small ? that shows exactly how it is calculated.
Current business model
With AI CCTV analytics
Model comparison
£0
Margin difference
0%
Percentage change
0%
Maximum loss ratio to break even
0%
Maximum discount before break even
Take these results away
Save the scenario you have modelled, or have it sent to your inbox. Booking a demo is still the fastest way to test the assumptions against your book.
We use your email to send your results and follow up once. No mailing lists. See our privacy policy.
Want these numbers grounded in your real book?
Book a demo and we will talk through the assumptions, the pilot options, and what a realistic deployment looks like for you.